The cashiers, the salespersons etc - these are the frontline of an organisation - the operational people. They are generally lesser paid than the managers and executives who put together brand identity and I’m willing to bet that they’re also uninvolved in the advertising of things. However, they are also generally the people in the front line - the people who have the most contact with the customer. Therefore, they are also the people who will have the greatest impact on the customer’s opinion of the product.
Continue reading about The impact of personal experience on a brand
With a title like that and the words “Learn how your character flaws could give you some real advantages in the workplace.” right below, how could I possibly resist clicking on the link that would help me “Get the full 2006 Careers Guide, free“?
It’s weird. I like the service I get from HSBC. I don’t bother them very much. I have friends who work there.
So why should they (the local branch) have a problem with me switching to a more secure and less crash-prone operating system/web browser?
Continue reading about HSBC (SL) doesn’t want me to use Linux
Sometime back, I was in Habarana wondering how so many barber shops so close together could still stay in business. Apparently, they were just managing - but only just. According to an accounts guy from one of the “big” hotels in the area with whom I spoke, whenever someone starts something new in the area, everyone else who’s jobless follows suit. While that situ might’ve changed (haven’t been there in quite a while *sigh*) it seems that copying good ideas is a global thing.
It means “Much in Little”. Effectively, that there is something great about being small…
